Wal-Mart pushes CFLs: Update

A month ago I wrote about Wal-Mart’s plan to sell 100 Million Compact Fluorescent Lightbulbs (CFLs) in 2007.  Yesterday, there was an excellent article in the NYTimes with some updates about their plans and early efforts. 

My favorite parts:

  • In 2005, Wal-Mart sold 40 Million CFLs.  Sales in August 2006 were 3.94 million in 2006 vs. 1.65 million in 2005, so if the 40 million/ per year grew at the same ratio as August sales, total CFL sales at Wal-Mart in 2006 were 95 million.  I’ll guess that 2006 sales were more likely around 80 million, because the August month was probably chosen for the press because the growth rate was the most impressive.  However, that still makes 2007 sales of 100 million not a stretch, as the article implies.  My prediction: Wal-Mart will sell around 130-150 million CFLs in 2007, and they’ll be able to make another big PR splash by greatly exceeding their goal.  (I didn’t have these numbers when I wrote the other entry)
  • A GE exec was quoted anonymously as having said “Don’t go too fast. We have all these plants that produce traditional bulbs.” (This was in 2005, likely before GE’s touted EcoMaginationpush under Jeffrey Immelt)
  • The GE story also underlines Wal-Mart’s market power… GE will probably go along in the end, or Wal-Mart will just get their CFLs elsewhere, and undermine GEs sales of incandescents anyway.
  • Wal-Mart’s market power is also shown in the fact the Phillips, simply because WM requested it, renamed their line fo CFLs from “Marathon” to “Energy Saver.”  This involves a real sacrifice for Phillips, because they have probably invested millions of dollars in the Marathon brand, as well as having to change their packaging.

Thanks to Stephen McNally for forwarding me the NYT article.

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