Posts Tagged Air Travel

Poster Boy For Unintended Consequences: Rewarding Green with Air Miles

Tyler Hamilton writes about the use of Air Miles to encourage green behavior in Canada. Although the AirMiles.ca website has a section where the miles can be redeemed for eco-friendly products, most people use Air Miles for free plane trips.

Does that strike anyone else as odd?

To me, it sounds like saying “If you recycle, buy green electricity, and change your lightbulbs, I’ll help you get a free plane flight, which could easily erase the gains from your green behavior change.”

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