Competition may just be the key to getting normal people to adopt energy efficiency. Keeping up with the Joneses is a lot more important to most people than saving money (otherwise, we’d never buy an expensive car to impress the neighbors.)
That’s why I’m excited to hear about JouleBug, a social App/game for the iPhone (and soon Android) that turns saving energy into a reality-based friendly competition.
Players compete to earn badges from various energy-saving activities
JouleBug launched today at the South by Southwest Trade show. Press release follows. Read the rest of this entry »
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