How to Sell Energy Efficiency

In my Alt Energy Stocks column this week, I take a look at what business needs to do to sell energy efficiency to the consumer. I look at the examples of the Prius’s sucess, despite only marginally imporved economics over non-hybrid vehicles, the CFL’s slow path to acceptance, and difficulties in selling geothermal heat pumps. I conclude that the economics of an energy efficiency measure have very little to do about how well it sells. To find out what does, you can read more here.

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