Archive for September, 2012

How Not to Publicize Net Zero Homes

I received this photo as part of a press release from Nexus Energyhomes,  which builds net zero homes, and is doing a groundbreaking on a community near Charleston, NC which will combine solar and geothermal to produce zero energy homes.

All well and good, but did they really have to go with a rendering of a home where both the house and a tree will be shading the solar panels on the garage for several hours in the morning?

Perhaps the graphic designers should spend a little more time talking to the architects.

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