Archive for February, 2012

Seeking Alpha: How To Encourage Thinking Inside the Box

Seeking Alpha (SA) has long been a good website aggregating content about stocks from around the web, and they’ve come up with some useful innovations, such as paying authors for original content (1 cent per page view). The money isn’t great, but I know of at least one seasoned writer (Dana Blankenhorn) who is actually making a decent living on it… and I was the one who told him about the opportunity.

SA has been republishing about 2/3 of my content since 2007 – a little over 300 articles so far, although I have not participated in the exclusive content program, for two reasons. First, because my other blogs (AltEnergyStocks.com and Forbes.com) pay more (although still not much) and they don’t say that I can’t republish elsewhere afterwards.

Part of the reason they pay more is because Seeking Alpha is set up to favor conventional, easy-to-categorize content: About two years ago, they changed their categorization system to only include the traditional industry groups: Utilities, Consumer Goods, Etc. In the process, they eliminated the category Alternative Energy. Now, writers who focus on one traditional sector such as IT tend to be featured more prominently on the website.

My articles, on the other hand, are about green investing, a cross-cutting theme if there ever was one. Much of the time, they do not get categorized at all.

To be fair, I’ve talked to Eli Hoffman, who owns the site, and several other employees about this several times over the last few years. They are aware of the problem, and agree that it needs to be fixed, but they certainly have not made it a priority. Which is weird, since the claim that the main purpose of their site is to help people be better investors.

Since when did promoting conventional thinking make anyone a better investor?

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