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	<title>Comments on: The Psychology of Energy Efficiency</title>
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	<link>http://cleanenergywonk.com/2007/02/19/psychologyofefficiency/</link>
	<description>Thoughts on Clean Energy Policy and Economics.</description>
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		<title>By: Tom</title>
		<link>http://cleanenergywonk.com/2007/02/19/psychologyofefficiency/#comment-2565</link>
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Thu, 22 Mar 2007 22:13:14 +0000</pubDate>
		<guid isPermaLink="false">http://tomkonrad.wordpress.com/2007/02/19/psychologyofefficiency/#comment-2565</guid>
		<description><![CDATA[
Glenn,
&#160;&#160; Great to know that policy makers are reading.
&#160;&#160;&#160; I totally agree about making time of use enabled meters code... but the cost is actually a lot less than $300: if the TOU meter costs $300, and the meter they were going to install anyway costs $200, the cost of the policy to the builder or home buyer would only be the difference: $100 (these numbers are just examples... I have no idea what the metes actually cost.
&#160;
&#160;&#160;&#160; I just went to a presentation by Barbara Farhar, Ph.D. on a study she did for the US Department of Energy of a San Diego community of high performance homes (all energy efficient, all with solar hot water, some with PV) about the attitudes of home buyers compared with a nearby community of similar ordinary homes from a different builder.&#160; She definitely saw the effect we are talking about: when people know how much energy they are using, they use it more wisely.&#160;&#160; There were a lot of interesting policy implications for building codes as well.&#160; &lt;a href=&quot;http://http://nrelpubs.nrel.gov/Webtop/ws/nich/www/public/Record?rpp=25&amp;upp=0&amp;m=1&amp;w=NATIVE%28%27AUTHOR+ph+words+%27%27farhar%27%27%27%29&amp;order=native%28%27pubyear%2FDescend%27%29&quot; rel=&quot;nofollow&quot;&gt;Here is the study&lt;/a&gt;.&#160; It&#039;s very long, but I suggest you read the executive summary, and if you&#039;re interested email me and I can get you in contact with her directly.]]></description>
		<content:encoded><![CDATA[<p>Glenn,<br />
&nbsp;&nbsp; Great to know that policy makers are reading.<br />
&nbsp;&nbsp;&nbsp; I totally agree about making time of use enabled meters code&#8230; but the cost is actually a lot less than $300: if the TOU meter costs $300, and the meter they were going to install anyway costs $200, the cost of the policy to the builder or home buyer would only be the difference: $100 (these numbers are just examples&#8230; I have no idea what the metes actually cost.<br />
&nbsp;<br />
&nbsp;&nbsp;&nbsp; I just went to a presentation by Barbara Farhar, Ph.D. on a study she did for the US Department of Energy of a San Diego community of high performance homes (all energy efficient, all with solar hot water, some with PV) about the attitudes of home buyers compared with a nearby community of similar ordinary homes from a different builder.&nbsp; She definitely saw the effect we are talking about: when people know how much energy they are using, they use it more wisely.&nbsp;&nbsp; There were a lot of interesting policy implications for building codes as well.&nbsp; <a href="http://http://nrelpubs.nrel.gov/Webtop/ws/nich/www/public/Record?rpp=25&amp;upp=0&amp;m=1&amp;w=NATIVE%28%27AUTHOR+ph+words+%27%27farhar%27%27%27%29&amp;order=native%28%27pubyear%2FDescend%27%29" rel="nofollow">Here is the study</a>.&nbsp; It&#8217;s very long, but I suggest you read the executive summary, and if you&#8217;re interested email me and I can get you in contact with her directly.</p>
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		<title>By: Glenn Hubbers</title>
		<link>http://cleanenergywonk.com/2007/02/19/psychologyofefficiency/#comment-2564</link>
		<dc:creator><![CDATA[Glenn Hubbers]]></dc:creator>
		<pubDate>Thu, 22 Mar 2007 17:29:37 +0000</pubDate>
		<guid isPermaLink="false">http://tomkonrad.wordpress.com/2007/02/19/psychologyofefficiency/#comment-2564</guid>
		<description><![CDATA[I really enjoyed this post, and will have to give some noodle time to this psychology concept as we ponder energy policy.  (I am involved with the Energy Caucus for the Green Party of Canada, trying to develop policy that would address the imbedded disincentives you are discussing.)

I was thinking about the comparison in economic incentives between houses and commecial buildings, as both have been brought up in the comments here.

In the example of privately owned homes, the problem exists that the home is not built by the person paying the energy bills, so there is no incentive to build an efficient dwelling, and then the homeowner is faced with a large cost for a retrofit with (the belief of) a long payback period.

In commercial buildings, or rental housing, the energy user very often does not even own the home, so doing an energy retrofit is not even an option, as they would be appealing to the building owner to complete the retrofit.

I think there is sufficient room to increase energy costs (and lower other costs for energy users) so that energy is a larger proportion of monthly expenditures, giving shorter payback periods and more incenctive to cut back.

For time of use metering, here in Ontario there is much talk about the cost of implementing these meters would be.  Our current government talks about $1B province wide.  But I have been telling everyone who would listen that it need not cost the taxpayers a dime if we made them mandatory for every new house and every house that changes hands, and then set pricing such that everyone else would voluntarily change their meters.  The government could then provide free conversions to low income people who could not afford the hit.  Really, if you are getting a $250,000 mortgage, what&#039;s an extra $300 for a time-of-use meter?]]></description>
		<content:encoded><![CDATA[<p>I really enjoyed this post, and will have to give some noodle time to this psychology concept as we ponder energy policy.  (I am involved with the Energy Caucus for the Green Party of Canada, trying to develop policy that would address the imbedded disincentives you are discussing.)</p>
<p>I was thinking about the comparison in economic incentives between houses and commecial buildings, as both have been brought up in the comments here.</p>
<p>In the example of privately owned homes, the problem exists that the home is not built by the person paying the energy bills, so there is no incentive to build an efficient dwelling, and then the homeowner is faced with a large cost for a retrofit with (the belief of) a long payback period.</p>
<p>In commercial buildings, or rental housing, the energy user very often does not even own the home, so doing an energy retrofit is not even an option, as they would be appealing to the building owner to complete the retrofit.</p>
<p>I think there is sufficient room to increase energy costs (and lower other costs for energy users) so that energy is a larger proportion of monthly expenditures, giving shorter payback periods and more incenctive to cut back.</p>
<p>For time of use metering, here in Ontario there is much talk about the cost of implementing these meters would be.  Our current government talks about $1B province wide.  But I have been telling everyone who would listen that it need not cost the taxpayers a dime if we made them mandatory for every new house and every house that changes hands, and then set pricing such that everyone else would voluntarily change their meters.  The government could then provide free conversions to low income people who could not afford the hit.  Really, if you are getting a $250,000 mortgage, what&#8217;s an extra $300 for a time-of-use meter?</p>
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		<title>By: Vinay Gupta</title>
		<link>http://cleanenergywonk.com/2007/02/19/psychologyofefficiency/#comment-2553</link>
		<dc:creator><![CDATA[Vinay Gupta]]></dc:creator>
		<pubDate>Thu, 15 Mar 2007 11:57:26 +0000</pubDate>
		<guid isPermaLink="false">http://tomkonrad.wordpress.com/2007/02/19/psychologyofefficiency/#comment-2553</guid>
		<description><![CDATA[That&#039;s extremely cool, Helen. Would you mind contacting me at the email address given on the contact page of the Wiki (click on my name and it will take you to the wiki page, then just click &quot;Contact Us.&quot;) I have a couple of questions that are rather off-topic for this thread.

(I was part of the team that did http:/SmallIsProfitable.org/ that discusses the kinds of technology you&#039;re talking about, and I have some questions about applications.)]]></description>
		<content:encoded><![CDATA[<p>That&#8217;s extremely cool, Helen. Would you mind contacting me at the email address given on the contact page of the Wiki (click on my name and it will take you to the wiki page, then just click &#8220;Contact Us.&#8221;) I have a couple of questions that are rather off-topic for this thread.</p>
<p>(I was part of the team that did http:/SmallIsProfitable.org/ that discusses the kinds of technology you&#8217;re talking about, and I have some questions about applications.)</p>
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		<title>By: Helen</title>
		<link>http://cleanenergywonk.com/2007/02/19/psychologyofefficiency/#comment-2550</link>
		<dc:creator><![CDATA[Helen]]></dc:creator>
		<pubDate>Wed, 14 Mar 2007 18:13:42 +0000</pubDate>
		<guid isPermaLink="false">http://tomkonrad.wordpress.com/2007/02/19/psychologyofefficiency/#comment-2550</guid>
		<description><![CDATA[The other issue about energy efficiency is that a huge amount of energy use is attributable to large facilities as opposed to individual homes.  At a corporate and institutional level, building management systems are better than nothing, but don&#039;t capture most of the available savings.  For instance, if you tell the system that you want the temperature at 68 during the day and 60 at night, it will do that, but it won&#039;t tell you that it&#039;s doing so in an extremely inefficient way.  The state of the art is Fault Detection, Diagnostics and Optimization systems which not only tell you exactly how every part of the system is operating, but diagnose problems and suggest corrections.  In the case of Cimetrics&#039; Infometrics system (full disclosure: I work for Cimetrics, http://www.cimetrics.com/home/infometrics/index.php), there is also a disclosure of the dollar amount each problem is costing at current utility rates.  This helps to both make energy savings more concrete and to enable ROI-based decision making when it comes to prioritizing maintenance.  There are huge energy savings to be found for large facilities in this kind of system.  We identified energy savings worth $1 million at just one customer facility last year alone.]]></description>
		<content:encoded><![CDATA[<p>The other issue about energy efficiency is that a huge amount of energy use is attributable to large facilities as opposed to individual homes.  At a corporate and institutional level, building management systems are better than nothing, but don&#8217;t capture most of the available savings.  For instance, if you tell the system that you want the temperature at 68 during the day and 60 at night, it will do that, but it won&#8217;t tell you that it&#8217;s doing so in an extremely inefficient way.  The state of the art is Fault Detection, Diagnostics and Optimization systems which not only tell you exactly how every part of the system is operating, but diagnose problems and suggest corrections.  In the case of Cimetrics&#8217; Infometrics system (full disclosure: I work for Cimetrics, <a href="http://www.cimetrics.com/home/infometrics/index.php" rel="nofollow">http://www.cimetrics.com/home/infometrics/index.php</a>), there is also a disclosure of the dollar amount each problem is costing at current utility rates.  This helps to both make energy savings more concrete and to enable ROI-based decision making when it comes to prioritizing maintenance.  There are huge energy savings to be found for large facilities in this kind of system.  We identified energy savings worth $1 million at just one customer facility last year alone.</p>
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		<title>By: Vinay Gupta</title>
		<link>http://cleanenergywonk.com/2007/02/19/psychologyofefficiency/#comment-2547</link>
		<dc:creator><![CDATA[Vinay Gupta]]></dc:creator>
		<pubDate>Tue, 13 Mar 2007 14:39:20 +0000</pubDate>
		<guid isPermaLink="false">http://tomkonrad.wordpress.com/2007/02/19/psychologyofefficiency/#comment-2547</guid>
		<description><![CDATA[No, it&#039;s just typical of the AA / AAA battery devices that you have to take the batts out and recharge them, and the cradle-based devices are higher value so they have lithium batteries.

Small is Profitable is amazing and a good bit of it is online. The subsequent book, http://OilEndGame.org/ is freely available in its entirety.]]></description>
		<content:encoded><![CDATA[<p>No, it&#8217;s just typical of the AA / AAA battery devices that you have to take the batts out and recharge them, and the cradle-based devices are higher value so they have lithium batteries.</p>
<p>Small is Profitable is amazing and a good bit of it is online. The subsequent book, <a href="http://OilEndGame.org/" rel="nofollow">http://OilEndGame.org/</a> is freely available in its entirety.</p>
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		<title>By: Tom</title>
		<link>http://cleanenergywonk.com/2007/02/19/psychologyofefficiency/#comment-2545</link>
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Mon, 12 Mar 2007 15:47:40 +0000</pubDate>
		<guid isPermaLink="false">http://tomkonrad.wordpress.com/2007/02/19/psychologyofefficiency/#comment-2545</guid>
		<description><![CDATA[Very good point Vinay.  But you make me wonder... is there something about NiMH that makes you have to take the batteries out to recharge?  Doesn&#039;t the Prius use a NiMH battery pack which recharges in place?

Sounds like an intersting book.]]></description>
		<content:encoded><![CDATA[<p>Very good point Vinay.  But you make me wonder&#8230; is there something about NiMH that makes you have to take the batteries out to recharge?  Doesn&#8217;t the Prius use a NiMH battery pack which recharges in place?</p>
<p>Sounds like an intersting book.</p>
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		<title>By: Vinay Gupta</title>
		<link>http://cleanenergywonk.com/2007/02/19/psychologyofefficiency/#comment-2544</link>
		<dc:creator><![CDATA[Vinay Gupta]]></dc:creator>
		<pubDate>Mon, 12 Mar 2007 12:03:35 +0000</pubDate>
		<guid isPermaLink="false">http://tomkonrad.wordpress.com/2007/02/19/psychologyofefficiency/#comment-2544</guid>
		<description><![CDATA[There&#039;s a really good example of this kind of thing in another domain: rechargable batteries. NIMH AA cells have comparable power capacity to duracell or other name brand AA cells, and the price per unit of service is less than 1% - **1%** - of the price of alkaline batteries.

But the market penetration at least in America is neglibible.

However, Lithium rechargables - embedded in devices like ipods and phones - are doing very, very well indeed.

What&#039;s interesting here is that the only real difference between the two technologies is the step of taking the AA cells out of the device, charging them, and putting them back vs. just dropping the device in it&#039;s cradle. That one difference makes rechargable technology acceptable.

So I think that we may need a similar &quot;user interface&quot; revolution in energy efficiency. I think, obviously, it starts with building codes - compare the State of California&#039;s energy use per capita with that of other states.

But it also needs an overhaul at a deeper level. I don&#039;t know quite what that is, but we&#039;re looking for it.

http://SmallIsProfitable.org/ is a book on energy economics which covers some territory you&#039;re approaching - things like feedback loops between company AC systems and the grid, and dynamic pricing of power. I helped edit this and it&#039;s well worth the read.]]></description>
		<content:encoded><![CDATA[<p>There&#8217;s a really good example of this kind of thing in another domain: rechargable batteries. NIMH AA cells have comparable power capacity to duracell or other name brand AA cells, and the price per unit of service is less than 1% &#8211; **1%** &#8211; of the price of alkaline batteries.</p>
<p>But the market penetration at least in America is neglibible.</p>
<p>However, Lithium rechargables &#8211; embedded in devices like ipods and phones &#8211; are doing very, very well indeed.</p>
<p>What&#8217;s interesting here is that the only real difference between the two technologies is the step of taking the AA cells out of the device, charging them, and putting them back vs. just dropping the device in it&#8217;s cradle. That one difference makes rechargable technology acceptable.</p>
<p>So I think that we may need a similar &#8220;user interface&#8221; revolution in energy efficiency. I think, obviously, it starts with building codes &#8211; compare the State of California&#8217;s energy use per capita with that of other states.</p>
<p>But it also needs an overhaul at a deeper level. I don&#8217;t know quite what that is, but we&#8217;re looking for it.</p>
<p><a href="http://SmallIsProfitable.org/" rel="nofollow">http://SmallIsProfitable.org/</a> is a book on energy economics which covers some territory you&#8217;re approaching &#8211; things like feedback loops between company AC systems and the grid, and dynamic pricing of power. I helped edit this and it&#8217;s well worth the read.</p>
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		<title>By: Tom</title>
		<link>http://cleanenergywonk.com/2007/02/19/psychologyofefficiency/#comment-2537</link>
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Thu, 08 Mar 2007 23:31:08 +0000</pubDate>
		<guid isPermaLink="false">http://tomkonrad.wordpress.com/2007/02/19/psychologyofefficiency/#comment-2537</guid>
		<description><![CDATA[ROG- Indeed, if the only reason people are saving energy is to save money, they often do spend that money elsewhere, quite possibly on more energy.  There is some real debate about this, especially when it comes to people driving more because they have more efficient cars. http://www.reason.org/outofcontrol/archives/2005/09/does_better_fue.html

But the assumption that energy cost savings in one area will naturally lead to the same amount of energy spending elsewhere is not likely.  Ask yourself, if you found $100 on the street, how much of it would you spend on energy?  My guess is that it would be less than 20%... I think the same is true for dollars &quot;found&quot; in the course of energy efficiency.

And some energy efficiency measures have positive spill-over effects, that is, saving energy in one place will actually lead to energy savings elsewhere as well.  When you&#039;re air conditioner is running, a CFL not only saves 75% of the energy that an incandescent bulb would put out, but it also means that you are generating less heat inside your home, and so the air conditioner will run less.  Or, if you have a cold, drafty house, you may actually set the thermostat higher in the winter to make up for the chill you feel because of air leaks than you would if you lived in a comfortable efficient house, because the house will be much more uniform in temperature, and have few uncomfortable cold spots making you want to turn up the heat.]]></description>
		<content:encoded><![CDATA[<p>ROG- Indeed, if the only reason people are saving energy is to save money, they often do spend that money elsewhere, quite possibly on more energy.  There is some real debate about this, especially when it comes to people driving more because they have more efficient cars. <a href="http://www.reason.org/outofcontrol/archives/2005/09/does_better_fue.html" rel="nofollow">http://www.reason.org/outofcontrol/archives/2005/09/does_better_fue.html</a></p>
<p>But the assumption that energy cost savings in one area will naturally lead to the same amount of energy spending elsewhere is not likely.  Ask yourself, if you found $100 on the street, how much of it would you spend on energy?  My guess is that it would be less than 20%&#8230; I think the same is true for dollars &#8220;found&#8221; in the course of energy efficiency.</p>
<p>And some energy efficiency measures have positive spill-over effects, that is, saving energy in one place will actually lead to energy savings elsewhere as well.  When you&#8217;re air conditioner is running, a CFL not only saves 75% of the energy that an incandescent bulb would put out, but it also means that you are generating less heat inside your home, and so the air conditioner will run less.  Or, if you have a cold, drafty house, you may actually set the thermostat higher in the winter to make up for the chill you feel because of air leaks than you would if you lived in a comfortable efficient house, because the house will be much more uniform in temperature, and have few uncomfortable cold spots making you want to turn up the heat.</p>
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		<title>By: ROG</title>
		<link>http://cleanenergywonk.com/2007/02/19/psychologyofefficiency/#comment-2536</link>
		<dc:creator><![CDATA[ROG]]></dc:creator>
		<pubDate>Thu, 08 Mar 2007 22:42:59 +0000</pubDate>
		<guid isPermaLink="false">http://tomkonrad.wordpress.com/2007/02/19/psychologyofefficiency/#comment-2536</guid>
		<description><![CDATA[Thanks for the helpful post. I tried visualising a nuclear power plant and a wind farm. The nuclear plant looked as though it would produce large amounts of energy compared with the wind farm, but then I realised I was visualising Trawsfynydd Nuclear Power Station in North Wales (I used to live near there). It has been SHUT for a decade, and no one knows what to do with it. Strange how this psychology thing works...
I have a question, though, relating to the benefits of energy efficiency. Isn&#039;t there a paradox in which people save energy in one use, only to apply it to other uses, thus using more energy in total? I guess energy efficiency in itself does not necessarily reduce total consumption. Any thoughts?]]></description>
		<content:encoded><![CDATA[<p>Thanks for the helpful post. I tried visualising a nuclear power plant and a wind farm. The nuclear plant looked as though it would produce large amounts of energy compared with the wind farm, but then I realised I was visualising Trawsfynydd Nuclear Power Station in North Wales (I used to live near there). It has been SHUT for a decade, and no one knows what to do with it. Strange how this psychology thing works&#8230;<br />
I have a question, though, relating to the benefits of energy efficiency. Isn&#8217;t there a paradox in which people save energy in one use, only to apply it to other uses, thus using more energy in total? I guess energy efficiency in itself does not necessarily reduce total consumption. Any thoughts?</p>
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		<title>By: Donna Jones</title>
		<link>http://cleanenergywonk.com/2007/02/19/psychologyofefficiency/#comment-2535</link>
		<dc:creator><![CDATA[Donna Jones]]></dc:creator>
		<pubDate>Thu, 08 Mar 2007 21:39:48 +0000</pubDate>
		<guid isPermaLink="false">http://tomkonrad.wordpress.com/2007/02/19/psychologyofefficiency/#comment-2535</guid>
		<description><![CDATA[Maybe we need to apply the wedge idea to energy efficiency also.
For instance if you look at air infiltration, about 25 % comes around the house sill plate, 20% through the electric socket boxex (!!!), 15% around windows, etc. 

In looking at radiant heat loss, the biggie is definitely windows. Double pane windows have an R-Value of about 1.8   Install those fabric waffle shades, the R-value goes up to 4.5.  Get the kind of shades with the side tracks, you increase r-value 18%, and so it goes. 

Every small or large piece contributes to energy efficiency and brings down the electric bill- and many of these efforts can be done by any normal person. Almost-old-lady that I am, I spent time several days crawling around the house with a screwdriver installing little foam insulating covers under all the electric sockets and switches last summer. Remaking thermal curtains (bought at a thrift store for $5) has made two rooms full of windows much much warmer.  My son cut plexiglass sheets  and put them in two skylights and now the snow doesn&#039;t melt quickly on them, meaning we are saving heat.

Maybe this idea could be illustrated with a multicolored fan shape, with each different kind of energy efficient action on a separate color and wedge of the fan.

It might also pave the way for more widespread understanding of the Princeton &quot;wedge&quot; model for addressing climate change on the state, province and national scale.

Great post, thanks!]]></description>
		<content:encoded><![CDATA[<p>Maybe we need to apply the wedge idea to energy efficiency also.<br />
For instance if you look at air infiltration, about 25 % comes around the house sill plate, 20% through the electric socket boxex (!!!), 15% around windows, etc. </p>
<p>In looking at radiant heat loss, the biggie is definitely windows. Double pane windows have an R-Value of about 1.8   Install those fabric waffle shades, the R-value goes up to 4.5.  Get the kind of shades with the side tracks, you increase r-value 18%, and so it goes. </p>
<p>Every small or large piece contributes to energy efficiency and brings down the electric bill- and many of these efforts can be done by any normal person. Almost-old-lady that I am, I spent time several days crawling around the house with a screwdriver installing little foam insulating covers under all the electric sockets and switches last summer. Remaking thermal curtains (bought at a thrift store for $5) has made two rooms full of windows much much warmer.  My son cut plexiglass sheets  and put them in two skylights and now the snow doesn&#8217;t melt quickly on them, meaning we are saving heat.</p>
<p>Maybe this idea could be illustrated with a multicolored fan shape, with each different kind of energy efficient action on a separate color and wedge of the fan.</p>
<p>It might also pave the way for more widespread understanding of the Princeton &#8220;wedge&#8221; model for addressing climate change on the state, province and national scale.</p>
<p>Great post, thanks!</p>
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		<title>By: Lou Grinzo</title>
		<link>http://cleanenergywonk.com/2007/02/19/psychologyofefficiency/#comment-2529</link>
		<dc:creator><![CDATA[Lou Grinzo]]></dc:creator>
		<pubDate>Thu, 08 Mar 2007 15:58:31 +0000</pubDate>
		<guid isPermaLink="false">http://tomkonrad.wordpress.com/2007/02/19/psychologyofefficiency/#comment-2529</guid>
		<description><![CDATA[Great points.  This is one of the issues I wrestle with all the time on my site, The Cost of Energy.  It&#039;s certainly a pressing issue, as the twin problems of peak oil and global warming loom over everything we do.

One thing I tell my readers endlessly is that I don&#039;t care why they use CFL&#039;s or drive more efficiently, etc.  They could be worried about use of natural resources or air pollution or the US trade deficit (largely influenced by oil imports) or their monthly bills.  All those legitimate concerns lead us to the same bottom line: Find out how to use less energy and take the (often very small) steps needed to put that knowledge to work to achieve whatever goal motivates you.]]></description>
		<content:encoded><![CDATA[<p>Great points.  This is one of the issues I wrestle with all the time on my site, The Cost of Energy.  It&#8217;s certainly a pressing issue, as the twin problems of peak oil and global warming loom over everything we do.</p>
<p>One thing I tell my readers endlessly is that I don&#8217;t care why they use CFL&#8217;s or drive more efficiently, etc.  They could be worried about use of natural resources or air pollution or the US trade deficit (largely influenced by oil imports) or their monthly bills.  All those legitimate concerns lead us to the same bottom line: Find out how to use less energy and take the (often very small) steps needed to put that knowledge to work to achieve whatever goal motivates you.</p>
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		<title>By: Marc Gunther</title>
		<link>http://cleanenergywonk.com/2007/02/19/psychologyofefficiency/#comment-2415</link>
		<dc:creator><![CDATA[Marc Gunther]]></dc:creator>
		<pubDate>Tue, 20 Feb 2007 13:12:22 +0000</pubDate>
		<guid isPermaLink="false">http://tomkonrad.wordpress.com/2007/02/19/psychologyofefficiency/#comment-2415</guid>
		<description><![CDATA[Excellent posting, and I&#039;ll suggest another reason why we have a hard time grasping the idea of energy efficiency. Compared to wind, solar or nuclear, it&#039;s boring--and therefore gets less media attention than it should. It&#039;s rarely controversial. And just try writing a headline that will grab people for a story about efficiency. I have. It&#039;s not easy.]]></description>
		<content:encoded><![CDATA[<p>Excellent posting, and I&#8217;ll suggest another reason why we have a hard time grasping the idea of energy efficiency. Compared to wind, solar or nuclear, it&#8217;s boring&#8211;and therefore gets less media attention than it should. It&#8217;s rarely controversial. And just try writing a headline that will grab people for a story about efficiency. I have. It&#8217;s not easy.</p>
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